Indicator detail

Mobility / Multi-Location Index

Tracks repeated advertisers appearing in more than one region within the same month.

Latest month

2026-05

Latest series value

10%

Coverage

13,081

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Method

Hashed advertiser identifiers are used to count distinct regional footprints and cross-region overlaps.

Interpretation caution

This is an advertiser-level signal. It should not be interpreted as person-level movement.

Largest latest regions

Regional context

East London

Incall £100 | Intimacy 89%

1,446

West London

Incall £100 | Intimacy 95%

608

North London

Incall £120 | Intimacy 92%

504

North West London

Incall £100 | Intimacy 93%

496

Birmingham

Incall £120 | Intimacy 88%

417

South West London

Incall £120 | Intimacy 92%

361

Central London

Incall £150 | Intimacy 91%

315

South East London

Incall £120 | Intimacy 93%

280

Top multi-location corridors

North West LondonWest London27
South West LondonWest London25
BirminghamSandwell23
Central LondonEast London23
East LondonSouth East London23
East LondonNorth London20
North LondonNorth West London17
Central LondonWest London14
Central LondonNorth London13
North West LondonSouth West London12
Central LondonNorth West London11
East LondonNorth West London11
GuildfordSouth West London11
LeedsWakefield11
BirminghamSolihull10
BradfordWakefield10
BrightonCrawley10
East LondonSouth West London10
CardiffNewport9
GuildfordReading9